{"id":1634,"date":"2018-04-10T12:38:05","date_gmt":"2018-04-10T12:38:05","guid":{"rendered":"http:\/\/www.gasmet.com\/fi\/?p=1634"},"modified":"2018-04-10T20:41:19","modified_gmt":"2018-04-10T20:41:19","slug":"big-news-the-new-gasmet-brand-identity","status":"publish","type":"post","link":"https:\/\/www.gasmet.com\/fi\/whats-new\/big-news-the-new-gasmet-brand-identity\/","title":{"rendered":"Big News \u2013 The New Gasmet Brand Identity"},"content":{"rendered":"<h3>At Gasmet, we are excited to launch our new improved brand identity! The updated look and brand includes a new logo, colors, font and graphics. The new brand can be seen in our new website, our social media channels and printed material. Soon, it will be seen in our products as well.<\/h3>\n<h2>New Logo<\/h2>\n<p>The new logo is\u00a0<strong>custom-made<\/strong>\u00a0for Gasmet full of high-tech, modern and playful feel. The transition from black and yellow to a more colorful brand makes our look more\u00a0<strong>fresh<\/strong>,\u00a0<strong>professional<\/strong>\u00a0and\u00a0<strong>up-to-date<\/strong>. The altered logo reflects who we are today.<\/p>\n<h2>New Colors<\/h2>\n<p>The three colors,\u00a0<em><strong>green<\/strong><\/em>,\u00a0<em><strong>blue<\/strong>\u00a0<\/em>and\u00a0<em><strong>red<\/strong><\/em>, are carefully chosen to symbolize Gasmet\u2019s key business areas. They connect better with our target audience, customers and mission, and strengthen our message by representing the topics that are\u00a0<strong>meaningful to Gasmet<\/strong>.<\/p>\n<p><strong>The green color<\/strong>\u00a0represents the importance of protecting our environment and mitigating climate change.\u00a0<strong>The blue color<\/strong>\u00a0is for industrial emissions monitoring and improving air quality.\u00a0<strong>The red color<\/strong>\u00a0represents safety in people\u2019s working and living environments.<\/p>\n<h2>New Slogan<\/h2>\n<p>Gasmet\u2019s new slogan \u201c<strong>know what\u2019s in the air.<\/strong>\u201d reflects our expertise in gas analysis and monitoring business, as we design our products to be\u00a0<strong>future-proof<\/strong>\u00a0for the declining emission limits and to meet the strictest monitoring requirements. The slogan also describes our willingness to be at the\u00a0<strong>forefront of development and innovation<\/strong>, as well as our interest to know our\u00a0<strong>customers\u2019 needs<\/strong>\u00a0and what\u2019s going on in the field of gas analysis and monitoring requirements.<\/p>\n<h2>What Else<\/h2>\n<p>We want our brand to best reflect\u00a0<strong>why we exist<\/strong>,\u00a0<strong>what we believe in<\/strong>, and\u00a0<strong>where we\u2019re heading to<\/strong>. Within the past few years, Gasmet has also grown through acquisitions. Our new logo and overall design pays a tribute to our\u00a0<strong>Finnish origins<\/strong>, as well as provides us with a more consistent brand identity throughout our regional offices. It creates a powerful unified image that speaks to our customers from across different fields and business areas.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"http:\/\/www.gasmet.com\/fi\/wp-content\/uploads\/sites\/9\/2018\/04\/gasmet_sneakpeek-1.png\" alt=\"\" width=\"593\" height=\"223\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>At Gasmet, we are excited to launch our new improved brand identity! The updated look and brand includes a new logo, colors, font and graphics. The new brand can be seen in our new website, our social media channels and printed material. Soon, it will be seen in our products as well. New Logo The [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":1690,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[34,33,32],"tags":[],"class_list":["post-1634","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emissions","category-environment","category-safety"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Big News \u2013 The New Gasmet Brand Identity - Gasmet.fi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gasmet.com\/fi\/whats-new\/big-news-the-new-gasmet-brand-identity\/\" \/>\n<meta property=\"og:locale\" content=\"fi_FI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Big News \u2013 The New Gasmet Brand Identity - Gasmet.fi\" \/>\n<meta property=\"og:description\" content=\"At Gasmet, we are excited to launch our new improved brand identity! 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